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HomeMy WebLinkAboutCC 2005-08-16 Minutes MINUTES OF THE JOINT MEETING OF THE CITY COUNCILS OF THE CITY OF NORTH RICHLAND HILLS AND THE CITY OF RICHLAND HILLS HELD AT THE CITY OF NORTH RICHLAND HILLS IN THE CITY HALL, 7301 NORTHEAST LOOP 820, NORTH RICHLAND HILLS, TEXAS - AUGUST 16, 2005 - 6:00 P.M. 1. WELCOME Mayor Trevino called the joint meeting to order at 6:00 p.m., welcomed everyone to the City of North Richland Hills and made opening comments. Present: North Richland Hills City Council: Oscar Trevino Mayor Timothy J. Welch Mayor Pro Tern John Lewis Council Member, Place 1 Jo Cox Council Member, Place 2 Suzy Compton Council Member, Place 3 JoAnn Johnson Council Member, Place 4 & Oversight Committee Member David Whitson Council Member, Place 5 & Oversight Committee Member Nancy Bielik Council Member, Place 6 North Richland Hills City Staff: Larry J. Cunningham City Manager Ogden Bo Bass Assistant City Manager Richard Torres Assistant City Manager Patricia Hutson City Secretary John Pitstick Director of Planning & Development Richland Hills City Council: Nelda Stroder Mayor Phil Heinze Mayor Pro Tern & Oversight Committee Member Jeff Ritter Council Member, Place 1 Kenney Davis Council Member, Place 2 & Oversight Committee Member Donald Acker Council Member, Place 4 Mike Sloan Council Member, Place 5 Richland Hills City Staff: James Quin City Manager Kim Sutter City Secretary Marty Harrison Economic Development Specialist Others: Mike Rigby Oversight Committee Chair City Council Minutes August 16, 2005 Page 2 2. OVERSIGHT COMMITTEE OPENING REMARKS Mr. Mike Rigby, Chair of the Oversight Committee, presented opening remarks. The committee began meeting over one year ago for the purpose of working towards the revitalization of the South Grapevine Highway area. The committee made a decision at their first meeting that any recommendation from the committee to the City Councils would be a unanimous recommendation. Mr. Rigby reported that the recommendations and plan being presented to the City Councils tonight was a unanimous recommendation by the committee members. Mr. Rigby introduced the members of the Oversight Committee and gave them the opportunity to comment on the committee's work. Each of the committee members made comments. 3. JET POWERED GROUP PRESENTATION · Research findings and target market overview · Area name, logo, sales collateral Mr. Jose Guerra, Jet Powered Group, reported that the objectives given to them when the project started were to develop a new image for the corridor, develop an urban design for the area, and develop a marketing plan and support material. Mr. Guerra highlighted their research findings and the market to be targeted. Mr. Guerra explained why the committee chose to recommend naming the area "twentysix". After the recommendation to name the area "twentysix" was agreed upon, a logo was developed. Mr. Guerra presented the proposed logo to the Councils and discussed the elements and use of the logo. The next step in the process was to consider changing the name of Grapevine Highway to a name that would promote the area. The recommendation is to change the name to Boulevard 26. Mr. Guerra discussed how the area could be promoted and presented a pocket folder and letterhead that could be utilized as communication tools, The Councils discussed the recommendations presented. Mr. Guerra responded to questions regarding the copyrighting of the logo and regulating the use of the logo. After discussion of the information presented, both City Councils concurred with the recommendations. 4. CARTER & BURGESS PRESENTATION · Urban design vision · Urban design elements Mr. Dave Retzsch, Carter and Burgess, presented an overview of the urban design vision and elements of the design. The corridor is envisioned to seek out new mixed-use developments with retail and entertainment development that will attract outsiders as well as appeal to local residents. The urban design provides an opportunity to compliment the branding, the name, City Council Minutes August 16,2005 Page 3 and theme of the corridor. Mr. Retzsch presented photos depicting possible characteristics of the corridor. Mr. Retzsch suggested the introduction of medians in locations where landscaping could occur, sidewalks for pedestrian circulation along the corridor, streetlights, and street trees. Mr. Retzsch presented an updated concept plan that showed how these improvements would layout at key intersections and be carried out to secondary intersections. Mr. Retzsch suggested the creation of gateway monuments that would be landmark identity elements for the corridor and discussed how the motif could apply itself to functional elements such as signage, street lighting concepts, specialty pavements and details such as site furnishings, benches, trash receptacles, etc. An exhibit was shown depicting how the improvements and design would layout along the corridor and throughout the district. The members of the Councils expressed support of the concept plan and design elements presented. There was discussion of the need for the standards to be uniform for both cities. Mayors Trevino and Stroder asked their respective Councils for a consensus on "twentysix" being the branding for the area and the focus of the marketing would be Boulevard 26. Both Councils concurred. 5. FINAL MARKETING PLAN Mr. Jose Guerra, Jet Powered Group, presented a final marketing plan consisting of three phases - foundation, development and growth. Mr. Guerra recommended a set of marketing and communication tools to achieve the goals and objectives. Recommendations included implementing a website for twentysix, a media kit, development of a flag to place on monuments, town hall meetings with the stakeholders, and membership cards for discounts in the area. 6. OVERSIGHT COMMITTEE CLOSING REMARKS Mr. Mike Rigby, Oversight Committee Chair, made closing remarks thanking the committee and the two City Councils for their work. 7. COUNCIL QUESTIONS & CONSENSUS DISCUSSION ON · Name · Logo · Marketing plan · General design criteria Mayor Trevino reconfirmed the North Richland Hills City Council's consensus on the name, logo, marketing plan and general design criteria. The North Richland Hills City Council reaffirmed their consensus. City Council Minutes August 16, 2005 Page 4 Mayor Stroder reconfirmed the Richland Hills City Council's consensus on the name, logo, marketing plan and general design criteria. The Richland Hills City Council reaffirmed their consensus. 8. ADJOURNMENT Mayor Trevino adjourned the joint meeting at 7:23 p.m. \ \ \ ~ .. . . ,\\\\ ð\CHl. JJ.A'':''''I/ ~''.t~ ~.,:,:,:,,:,.!,~~;..., ~' L"'" "...... ;:: "'n '. "'4 ..... '''' :::' .: -'. .~" ~ ~~ : ~'!. : ::: : :....: Ä ~EST: r j~: ~~ ... ... :'S:: ~O ... If- ... G)-.: ~ ..... ...... ;",... '.1 ...~... ,..' ~I .. Ild·'/. . ~alIJC!1æl~ Patricia Hutson - City Secretary