HomeMy WebLinkAboutCC 2005-07-14 Minutes
MINUTES OF THE JOINT MEETING OF THE CITY COUNCILS OF THE
CITY OF NORTH RICHLAND HILLS AND THE CITY OF RICHLAND HILLS
HELD AT THE CITY OF RICHLAND HILLS COMMUNITY CENTER,
3204 DIANA DRIVE, RICHLAND HILLS, TEXAS - JULY 14, 2005 - 6:00 P.M.
1.
CALL TO ORDER
Mayor Nelda Stroder, City of Richland Hills, called the joint meeting to order at 6:05 p.m.
Present:
North Richland Hills City Council:
Timothy J. Welch Mayor Pro Tem
John Lewis Council Member, Place 1
Suzy Compton Council Member, Place 3
JoAnn Johnson Council Member, Place 4 & Oversight Committee Member
David Whitson Council Member, Place 5 & Oversight Committee Member
Nancy Bielik Council Member, Place 6
North Richland Hills City Staff:
Larry J. Cunningham, City Manager
Patricia Hutson City Secretary
Absent:
Oscar Trevino
Jo Cox
Mayor
Council Member, Place 2
Richland Hills City Council:
Nelda Stroder Mayor
Phil Heinze Mayor Pro Tem & Oversight Committee Member
Jeff Ritter Council Member, Place 1
Kenney Davis Council Member, Place 2 & Oversight Committee Member
Donald Acker Council Member, Place 4
Mike Sloan Council Member, Place 5
Richland Hills City Staff:
James Quin City Manager
Kim Sutter City Secretary
Others:
Mike Rigby
Oversight Committee Chair
City Council Minutes
July 14, 2005
Page 2
2.
WELCOME
Mayor Stroder welcomed everyone to the City of Richland Hills. The City Council members
from each City and the South Grapevine Corridor Strategy Oversight Committee members
were introduced.
3.
DISCUSS OVERSIGHT COMMITTEE RECOMMENDATION AND PROVIDE DIRECTION TO
JET POWERED GROUP AND CARTER BURGESS FOR SOUTH GRAPEVINE HIGHWAY
CORRIDOR BRANDING CONCEPT AND NAME
4.
DISCUSS OVERSIGHT COMMITTEE RECOMMENDATION REGARDING RENAMING OF
SOUTH GRAPEVINE HIGHWAY
Mr. Jose Guerra, Jet Powered Group, presented the South Grapevine Highway branding
concept and name. The Councils were advised the meeting's objective was to obtain direction
from the two councils on moving forward with the branding concept and name. Mr. Guerra
reviewed the process and reported on the work done to date. Initially, eighty names were
presented and feedback on the names was provided by the stakeholders based on categories
of appearance, uniqueness, depth, energy, humanity, positioning and sound of name. Mr.
Guerra reported the needed outcomes were 1) a clear vision of the area before moving
forward with finding the right name; 2) agreement on what the characteristic of the area should
be; 3) a need for a more holistic approach; 4) a clear definition of what the target market
should be for area; and 5) a need for a new approach. After a brainstorming session to clarify
questions and to obtain a better understanding, a strategic direction for branding development
was developed. Mr. Guerra discussed the strategic direction which consisted of 1) a mixed-
use development with a "walkable" community area; 2) bringing outsiders in and the current
community to shop in the area; 3) targeting the young professionals (ages 21 to 35 years old)
and the more hip population; 4) young families with school age children who can live in a well
established area with a good school district; 5) a unique and contemporary design that is hip
and energetic; 6) pedestrian friendly; and 7) celebrate the road. The strategic guidelines were
used to develop three concept drawings of the vision for the area. Mr. Guerra presented on
behalf of Carter and Burgess the three concept drawings (Urbanna, Ecos and Route 26) and
discussed the features of each of the concepts. The third concept, Route 26, was selected
with the incorporation of some of the elements of the other two concepts. The first concept,
Urbanna, is a modern mixed-use concept with urban characteristics. The second concept of
Ecos maximizes greenery with city garden characteristics and the last concept, Route 26,
characterizes classic highway icons into a distinctive entertainment-oriented environment and
emphasizes celebrating the street. For each of the concepts, names were considered to name
the area or district southwest of Loop 820 to include the South Grapevine Highway Corridor,
Rufe Snow and Glenview areas. Mr. Guerra presented examples of concept names and
advised the recommendation was the name "twentysix". Mr. Guerra explained the reasons the
City Council Minutes
July 14, 2005
Page 3
name "twentysix" was being recommended for the area. Mr. Guerra summarized that the
recommendation was to name the area twentysix and incorporate some of the elements from
the Urbanna design as well as the Ecos design. With the concurrence of the two Councils the
next steps in the process are to develop more specific urban design elements, to finalize the
logo and pocket folder, the branding and communication plan and a final joint council meeting
in August at the City of North Richland Hills.
The Councils were given the opportunity to ask questions or comment. Several of the Council
members spoke in support, commented on the recommendations presented and asked
questions. In response to questions, Mr. Guerra clarified that the recommendation for the
name "twentysix" is for the area and not the highway. Mr. Guerra advised that they were in the
process of developing a logo for the area and presented an example of possible logos and
street signs for the area.
Mr. Rigby, Chair of the Oversight Committee, spoke in support of the recommendations and
advised that the committee unanimously supported moving forward with the name of
"twentysix" .
Mayor Stroder asked if there were any suggestions or changes the Councils would like
considered before proceeding with the next step. There were no comments from the Councils.
Mayor Stroder advised Mr. Guerra to continue forward with the branding concept and name
and that when the Councils meet in August at North Richland Hills they will look forward to
receiving more information on the design, branding and logo.
5.
NEXT MEETINGS
Oversight Committee Meeting - July 28th - 6:00 p.m. at Richland Hills
Joint Council Meeting - August 16th at 6:00 p.m. at North Richland Hills.
6.
ADJOURNMENT
Mayor Stroder adjourned the joint meeting at 6:47 p.m.
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Patricia HuYM8 - City Secretary
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Oscar Trevino - Mayor