HomeMy WebLinkAboutEDA 2025-03-06 Agendas
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ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEMORANDUM
FROM: Craig Hulse, Director of DATE: March 6, 2025
Economic Development
SUBJECT: Approve minutes of the Economic Development Advisory Committee
meeting.
PRESENTER: Craig Hulse, Director of Economic Development
SUMMARY:
The minutes are approved by majority vote of the Economic Development Advisory
Committee.
GENERAL DESCRIPTION:
The Economic Development department prepares action minutes for each Economic
Development Advisory Committee meeting. The minutes for the previous meetings are
prepared and provided for review of the Committee. Upon approval of the minutes, an
RECOMMENDATION:
Approve minutes of the August 7, 2024 Economic Development Advisory Committee
meeting.
MINUTES OF THE ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
OF THE CITY OF NORTH RICHLAND HILLS, TEXAS
HELD IN THE COUNCIL WORK SESSION ROOM, 4301 CITY POINT DRIVE
August 7, 2024
The Economic Development Advisory Committee of the City of North Richland Hills,
Texas, met on the 7th of August at 11:30 a.m. in the Council Work Session Room.
Present: Mr. Mikhail Orlov GRITR
Mr. Jay Garrison JA Garrison & Associates
Mr. Mark Wood Howe/Wood & Company
Ms. Mindy Monroe Legend Bank
Ms. Darlisa Diltz NTEEC
Mr. Curtis Nash
Ms. Stephanie Seybert Seytec
Staff Members: Mr. Craig Hulse Economic Development Director
Ms. Elizabeth Copeland Economic Development Analyst
Ms. Kelly Vaughn Administrative Secretary
A. CALL TO ORDER
Chairman Wood called the meeting to order at 11:33 a.m.
B. PUBLIC COMMENTS
No citizens present for public comments.
th
C. APPROVAL OF MINUTES OF THE MARCH 28, 2024, MEETING
APPROVED
A MOTION WAS MADE BY MR. GARRISON, SECONDED BY MS. MONROE TO
APPROVE THE MINUTES FROM THE March 28, 2024, MEETING.
MOTION TO APPROVE CARRIED 7-0.
August 7, 2024
Economic Development Advisory Committee Meeting Minutes
1
D. ECONOMIC DEVELOPMENT
Mr. Hulse presented a high level of what is going on in the community, specifically from
an economic standpoint.
D.1 Review updated City Council Vision, Mission and Goals for the City
We recently had an election, and we now have a new mayor and several new members
to council. A month ago, city council and executive staff of the city met together for a
planning session and came up with a new vision and mission statement. The new vision
Is to be the standard for transparent, resident focused, fiscally responsible, business-
welcoming municipal government in Texas. In the past we were known as The City of
Choice. The new vision is that we want to be he Standard. The mission from that vision
is to promote an exceptional quality of life for our community by being resident focused,
fiscally responsible and business friendly. Going forward these three things will be our
focus. City staff agrees there is opportunity for growth and improvement in all three of
those facets of how our city operates. From there, council identified the following goals:
operational excellence in every area, become easier to do business with, steward the
, be a great place to work, revitalize neighborhoods and commercial
corridors, enhance connection with the city and their neighbors, and finally maintaining
and enhancing public safety, security and our infrastructure. In the past we had nine
goals, now there are seven. Some were combined, but unilaterally they are all embraced
and endorsed by council and staff.
D.2 Update on Local and Regional Economic Trends
NRH Unemployment is close to a historic low and there has been no change since the
previous year. We are consistently lower than the region. If you compare us to the state
DFW inflation persists at 4% but rate of increase is declining. 2% is ideal. It is up 18%
over the last 3 years. This is something we track very closely. E- Commerce is out pacing
local brick and mortar. The key here is that it is not keeping up with the pace of 4%
inflation. This tells us that consumers are starting to slow their spending habits and
becoming more conservative. We can expect the federal fund rate to have 2, possibly 3
adjustments as we move later into the year. This is good because it was 0% a year and
a half ago, so you can anticipate a lower rate will have an impact upon residential real
estate debt and financing, Consumer confidence remains down 30% from pre-pandemic.
Currently it is 6% higher than the U.S. which is typical. Traditionally it is lower during
Presidential election cycles.
Mr. Hulse asked the members of the EDAC council to give updates on their respective
businesses.
has a great home base of customers. He
acknowledged that a bakery is a luxury expense, and a lot of people choose not to pay
August 7, 2024
Economic Development Advisory Committee Meeting Minutes
2
the extra money for special occasions. Business is consistent but they face challenges
due to high inflation.
Jay Garrison said that his practice is going well. He said that he is up 12% in revenues
this year.
Mindy Monroe stated that Legend Bank is doing very well. They have enjoyed the best
year they have ever had and have had significant loan activity.
Mikhail Orlov, reports that his business is up 20% but faces challenges with inventory
accumulation and rising healthcare costs. The company is working to find creative
solutions. They have invested a lot into expansion and bringing robotics and are rolling
out new services.
Mark Wood discussed the impact of elections on commercial real estate, noting a
slowdown in new projects.
Stephanie Seybert states that Seytech is also on a pattern for growth. She reports hiring
two new employees monthly and expanding into robotics and new services.
Mr. Hulse thanked everyone for sharing such valuable information from their industries
and said that he would be taking a survey to see if the council would like to extend these
meetings to two hours to allow for more discussion.
D.3 Development Trends (commercial, residential and multi-family)
Interest rates, inflation and construction costs took a toll on FY 2023 development. There
has been a slight rebound for FY 2024. City Point is responsible for the majority of single-
family builds in FY 2024. NRH is running out of room for new construction, over 90% built
out and pushing infill development and redevelopment.
The market has become more active and deal oriented. There is a notable increase in
listings. List prices are starting to slightly decline for the first time in years and buyers are
no longer waiting for interest rates to drop. Rental rates increased by almost 25% over a
two-year period and then have remained flat since 2022. The age of the complex
determines the level of rent. There is a dramatic difference between the newest builds
and the older multi-family that we have in NRH. Vacancy levels remain low.
There is record low retail vacancy at 6.3%. The peak was 19% in 2005. About 60% of
NRH commercial real estate is retail and restaurants. Office is struggling nationwide, Two
NRH call centers recently closed because they needed more room. Industrial vacancy is
up due to these recent relocations; however, the market is strong.
August 7, 2024
Economic Development Advisory Committee Meeting Minutes
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D.4 New and Upcoming Business Report
The business pace has been slightly below historical levels due to tight business lending
and elevated interest rates. The activity is picking up on the expectation of improving
economic conditions. There are numerous attractive businesses in the pipeline.
Malibu Jacks should be opening in July 2025. They purchased the former At Home
building which is 160,000 square feet on the border of Hurst. This is a good win for NRH
that complements Peppa Pig which will also be opening in the spring of 2025. Caddo
Office Reimagined is also set to open in September of this year. This is a 30,000 square
foot building that hosts 100 executive suites that will be available for rent monthly. This
will bring a daytime population to this sector of town that will benefit surrounding
businesses. s Deli is coming to the property that once was Chick-Fil-A. They plan
to open late fall. The new Starbucks on Davis is set to open this month. Farther north, in
between Wild Fork and Dutch Brothers, we have a new building that will soon be home
to Five Guys and Einstein Bagels. Finally, Volli has had their permit reissued and they
plan to open the adventure portion park of their facility by Halloween, which will generate
revenue while they build out and finish their restaurant, pickleball courts and their big
screen TV bar area.
E. PROJECT AND PROGRAM UPDATES
E.1 2020 Street Bond Project Update
Mr. Hulse updated the members on the $49 million NRH bond package voted on in 2020
and gave progress on all major streets and where they are on the timeline towards
completion.
During the month of May 2023, the city was awarded a $4.2 million grant from the
Economic Development Administration, the largest grant in North Central Texas for the
Cares Act, that went to the cities for public infrastructure.
Bedford Euless will be completed in just a few weeks. Iron Horse East was completed
earlier this summer.
E.2 City Point Development
The Delegate Apartments are in the final phase of completion. Pre-leasing has been
going on and they are very happy with the lease up so far. The commercial progress
along City Point drive has been slow. The horizontal underground infrastructure has been
placed. The concrete pads will be added once the space has been leased. A Homewood
Suites Hotel has been approved and they are currently designing the construction
drawings. Construction timeline will be 18-24 months.
August 7, 2024
Economic Development Advisory Committee Meeting Minutes
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E.3 Davis Boulevard/Boulevard 26 Neighborhood Empowerment Zone
The council adopted the EZ Street program to address financial barriers in business
development along Boulevard 26 and Davis Boulevard. The program was officially
launched in January through a Direct Mail and an email blast to 160 area property owners,
110 businesses and 30 brokers. Since that time, we have had 15 meetings, 5 potential
projects and 1 under an agreement that Council just recently approved.
E.4 Restaurant Rewards Program
The Restaurant Rewards Program is a software application that would be downloaded to
your phone. You will be able to go to any restaurant in North Richland Hills, find the
restaurant in the App, take a picture of your receipt and upload it to the app. Once the
receipt is uploaded you can receive 5% cash back through Venmo, PayPal or a check in
the mail. The launch for this project will be in January 2025, after the peak period holiday
season. The budget for this program has been identified through a promotional fund that
is hotel occupancy tax revenue. The budget is $110,000; $10,000 for the software and
promotion of the program and $100,000 for the actual rewards. This has the potential to
generate $40 thousand in local sales tax revenue and a $2 million boost in local sales.
No action or resources are required of the businesses.
billboards. There will be posts on the
paid advertising on Facebook to targeted zip codes. There will also be promotion through
an insert into the water bills and window posters for restaurants. Advertising for the
program will begin this December.
F. ADJOURNMENT
Chairman Wood adjourned the meeting at 12:50 PM.
______________________________________________
Mark Wood, Chairman
______________________________________________
Craig Hulse, Secretary
August 7, 2024
Economic Development Advisory Committee Meeting Minutes
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